The Top Five Mistakes Designers Make When Putting Together a Portfolio
Posted by: Michael Katz
If you are looking for work as a graphic designer or an artist, your portfolio is one of the most-powerful sales tools you have at your disposal. You can talk all day about your list of qualifications and experiences, but your prospective client is really only interested in one thing – the work that you can do. Showing previous work that you have done is the only way to impress a client and land the gig.
With that in mind, preparing an incredible portfolio should be at or near the top of your priority list. To help you toward that goal, we have compiled the following list of five mistakes that need to be avoided. Steer clear of these errors and you should be well on your way.
1. Lacking Direction
One of the best things about working in a creative field is that you are the only person that does exactly what you do. Sure there are others that do the same kind of work, but nobody does the exact work that you do. That needs to be highlighted and brought to the forefront in your portfolio. Be sure to include examples of work that specifically speak to your own style and talent.
2. Being Just Like Everyone Else
Most likely, the client you are trying to land is going to speak with others in your field before making a decision. Standing out from the crowd is essential in order to be remembered – and to be chosen. You want to demonstrate the quality of your work, but you also need to do so in a way that is unique.
3. Failing to Offer More Information
It is incredibly important to present actual, physical samples that your prospective client can hold in their hands. However, it probably isn’t feasible to take all of your work with you at one time. Therefore, make sure you have a website dedicated to displaying your work. That way, you can show off your physical portfolio and refer them to your site for even more examples and information.
4. Looking like a Robot
Sure you want to be professional, but you want to be a real person as well. Use your portfolio to display some of your personality and even highlight some of your personal interests away from work. This is especially important in creative fields where it is crucial that you display an interesting and unique perspective.
5. Falling Short of Professional Presentation
The little details can make a big difference when it comes to presenting yourself to a new client. For example, you should always have a quality portfolio case such as those offered here at Portfolios and Art Cases
. In addition to making it easier to transport your portfolio pieces, a high-quality case will signal to a potential client that you are serious about your business.