1. Lacking Direction
One of the best things about working in a creative field is that you are the only person that does exactly what you do. Sure there are others that do the same kind of work, but nobody does the exact work that you do. That needs to be highlighted and brought to the forefront in your portfolio. Be sure to include examples of work that specifically speak to your own style and talent.
2. Being Just Like Everyone Else
Most likely, the client you are trying to land is going to speak with others in your field before making a decision. Standing out from the crowd is essential in order to be remembered – and to be chosen. You want to demonstrate the quality of your work, but you also need to do so in a way that is unique.
3. Failing to Offer More Information
It is incredibly important to present actual, physical samples that your prospective client can hold in their hands. However, it probably isn’t feasible to take all of your work with you at one time. Therefore, make sure you have a website dedicated to displaying your work. That way, you can show off your physical portfolio and refer them to your site for even more examples and information.
4. Looking like a Robot
Sure you want to be professional, but you want to be a real person as well. Use your portfolio to display some of your personality and even highlight some of your personal interests away from work. This is especially important in creative fields where it is crucial that you display an interesting and unique perspective.
5. Falling Short of Professional Presentation
The little details can make a big difference when it comes to presenting yourself to a new client. For example, you should always have a quality portfolio case such as those offered here at Portfolios and Art Cases. In addition to making it easier to transport your portfolio pieces, a high-quality case will signal to a potential client that you are serious about your business.